专访德国贝朗张泽东：传承品牌文化
The video cannot be played, please upgrade your browser to the latest version.
（Video Source: China Financial Network Interview: Xing Nan Cinematographer: Liu Jinqi）
China Financial Network, September 7th (Reporter Xing Nan, Wei Guoxu) During the recent OV Cloud Network 2023 Digital Ecology Conference, Zhang Zedong, the General Manager of the Beilang Decorative Business Division in Germany, accepted an interview with China Financial Network reporters to talk about products, innovation, and market opportunities.
Beilang focuses on the research and development of products related to "water," expanding and perfecting multiple product lines such as sanitary ware, kitchens, and carpentry. It also continues to make efforts in intelligent and overall sanitary ware in response to the development needs of the Chinese market.
According to Zhang Zedong, Beilang is now not only developing individual products but also integrating space. "Because the aesthetic and sensory experience of future consumers is a comprehensive solution. Just as we mentioned earlier, the renovation of a bathroom is not just a single product. What we present to consumers is a more overall solution that addresses their needs in the entire bathroom, including layout issues, such as leakage, odor, and intelligence. We aim to create a better experiential space for end-users."
At the same time, as the demand for intelligent products in the market continues to increase, it is driving the industry to accelerate its development towards intelligent, humane, and personalized directions, and to create products that can understand users' potential needs and optimize their user experience. This is also a key focus for major brands. Developed from the well-known Baden-Württemberg region, Germany's Beilang has led a revolution in the sanitary ware industry with innovation and has also followed the trend of intelligentization in the home furnishing market in recent years.
张泽东指出，消费群体趋向年轻化，智能化和定制化的产品正逐渐普及。贝朗将智能与制造相结合，特别在智能马桶和智能家居领域取得了突破。无论是地产、酒店还是家装领域，贝朗都能快速提供相应的产品来满足终端用户的需求（如图{IMG_1}）。
贝朗一直坚持高端品牌的设计感。贝朗传承了对产品设计的执着，并坚持高品质的追求（如图{IMG_2}）。公司的产品研发从实用到个性化、颜值性再到功能性，致力于提供多样化的产品。
尽管房地产市场调整引起了下游产业链的不稳定，但贝朗对存量房市场的前景持乐观态度。张泽东提到，未来存量房市场的需求非常庞大。贝朗通过数年的布局，研发了相应的工艺和配套服务，并将其作为一个事业来经营，而不只是单一的产品推向市场（如图{IMG_3}）。他相信在这个领域，贝朗将实现明显的增长。
